Betway cares initiative: Supporting families one at a time

Over the years, Betway has shown support for various communities in Kenya through its Community Sport Development program. When the Covid-19 pandemic hit Kenya, business shut down amidst the work-from-home directive issued by the government and many others had to let go of their staff, as they could not sustain them. Many disadvantaged communities were the hardest hit as families lost their sources of livelihoods.
As Betway we decided to expand our support for communities through the Betway Cares initiative which was rolled out on the 18th of April.

The initiative is designed to help families from disadvantaged communities by providing them with foodstuffs to last them a month, as well as other essential services. The Betway Cares initiative donation has supported 300 homes in Mukuru Nyayo, Deep Sea, Bangladesh and Githongoro slums in and around Nairobi.

‘’We are very pleased with how the rollout turned out. The smiles on the faces of the families that received the care packages confirmed to us that we had achieved our goal of supporting the disadvantaged members of our society. We hope to help get them through these tough times that have been brought about by the Covid-19 pandemic,’’ said Leon Kiptum, Betway Kenya Country Manager.

Betway care packages for elderly

The care packages were delivered door-to-door to the needy families.  Essential items such as foodstuffs and personal protective equipment were distributed to help keep them indoors and safe from contracting Covid-19.
Betway has supported communities through its Community Sport Development program whereby we identify talented sports teams and partner with them in establishing sustainability for their teams. Sustainability ensures that teams can fend for themselves instead of constantly relying on donors and that they can be able to honor matches where applicable.

‘’On behalf of the Mukuru community, I would like to thank you for your support of 100 family packs that came to our community. Your support has helped the vulnerable in our community during this difficult time that we are fighting the Covid -19 pandemic. Support from corporates like Betway makes it possible to make the community a great place to live”, said Mandela a resident from the Mukuru Nyayo community.

Betway stands with communities not just in good times but during tough times such as these.

Stay Safe. Maintain Social Distance. Betway Cares.

Published: 04/24/2020